infoUSA.com, on June 12, 2009, successfully released several product enhancements including the industry’s first end-to-end acquisition email fulfillment tool.
Other enhancements include:
· Revamped type of business keyword search
· Added a link to Quick Customer Cloner to the Type of Business page
· Modified the Daily New Movers selection process
Let’s take a few minutes to go over each update in detail.
Email Process
Visitors to our site can identify a list of email addresses they want to reach, customize a template (or have an expert build a custom email message), and schedule when they want their email to send, all in just a matter of minutes!
The process is unique in the marketing information industry because most email service providers offer retention email programs, meaning you must have your own “house list” of email addresses to which you will send your message. In our process, you identifying ideal prospects from our databases of accurate, 100% opt-in email addresses.
Product features include:
· A campaign summary page gives a quick overview of the email design, selected criteria, the cost of the campaign, and reporting on the number of email opens and click-throughs.
· Every email campaign is reviewed by one of our email specialists to ensure it is CAN-SPAM Compliance.
· Users can resend previous email campaigns at a 50% discount.
· Quick and easy ways to purchase marketing lists for follow-up marketing.
Click here to learn more about email marketing from infoUSA.com.
To learn how to use the email marketing tool, see our online Product Guide (insert link) or download the pdf (insert link) for step-by-step instructions.
Business Keyword Search
Visitors who use the keyword search on the Type of Business page will notice a change in how results are displayed.
The “Search Results” section has been fine-tuned to display a more accurate and concise list of matching categories, followed by a section of related matches called “You may also be interested in”.
Additionally, a link titled “Show related result” will display any other matches that we find in our databases.
Quick Customer Cloner link on Type of Business page
Perhaps the most important criterion in building a marketing list of businesses is the type or industry that you target. Unfortunately it can be difficult to choose from the plethora of methods (e.g. Keyword, SIC Code, NAICS Code).
For those visitors that can’t pick, we have included a link to our Quick Customer Cloner, a tool that produces a list of prospects based on demographic or firmagraphic information about your best customer.
Daily New Movers Enhancements
Additionally, we have made two modifications to the process of selecting Daily New Movers.
· Reduced the number of selection criteria – provides are more streamlined process
· Added a question about marketing type to the Daily New Movers start page – brings language about SAN and DNC waivers to the front of the process to reduce confusion
Click here http://leads.infousa.com/NewLeads/DailyNewMovers/Geography.aspx?bas_session=new&bas_vendor=190000 to begin a list of Daily New Movers.